PPC Roadmap | April | |||
| High | ||||
| Fix campaign issues that prevent them from running: 'Gmail Sponsored | Competitor Keyword', 'Search - Online PR', and 'DSA - Remarketing' | ||||
| Extensions: get location extension working; build review extensions; test different extensions over time, measure performance | ||||
| Account-Based Marketing: target specific groups via LinkedIn and/or Facebook campaigns | ||||
| Landing Pages: a/b test different landing pages being used for each campaign or service | ||||
| Medium | ||||
| Bid adjustments: day parting adjustments for time of day and day of week; devices | ||||
| Ad groups: build more ad groups in both display campaigns and search network campaigns; currently we are capturing 100% of available inventory | ||||
| Ads: deprecate all remaining text ads; run A/B tests with ETA's; match the style and theme of our billboard campaigns | ||||
| Low | ||||
| Display Ads: Refresh all display ads monthly; match the style and theme of our billboard campaigns | ||||
| Exclusions: set IP exclusions and email list exclusions for us and current clients so as to not see our ads | ||||
| Quality of Life Changes: Change final URL's to be at the keyword level instead of the ad level; set all extensions from the account level to the campaign level | ||||
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